Are you doing the right things &
are you doing things right?

In our ever-changing world, it’s not just about what we do, but more importantly, how we do it. At the core of our philosophy lies the Value of Meaning: finding the balance between doing the right things and doing things right.

Motto:
Are you doing the right things (sustainably=quality&quantity) & are you doing things right (mindset)?

An organization can be perfectly organized and operate efficiently, but without offering sustainable products or services, it misses the impact our planet and society need. On the other hand, an organization can focus entirely on sustainability, but without efficient execution, its potential is not fully realized. We believe in the synergy between sustainability and efficiency, creating true impact and effectiveness.

We believe in the unifying power of sustainability and efficiency. When organizations do the right things while also doing things right, a synergy emerges between people, society, and operations. This leads to sustainable growth, strong relationships, and meaningful impact. By fostering this connection, harmony is created between short-term success and long-term purpose, benefiting both the organization and the wider community.

Our focus is on helping organizations to both do the right things — make sustainable choices that contribute to a better world — and do things right, with a mindset rooted in efficiency, care, and purpose. Only by achieving this balance can we create true value, meaning, and a unifying force for both organizations and society.

Did you know?
Research shows that organisations focusing on purpose also perform better financially in the (medium) to long term.

Over two-thirds of corporate profits come at the expense of people and the environment.

We underscore the necessity with a message from Kees Klomp on LinkedIn:
'2024. Climate change, biodiversity loss, and environmental pollution are getting worse and worse, while at the same time, over two-thirds of corporate profits in Dutch businesses are made at the expense of people and the environment.'

But how do you truly convey this message?

Jan Rotmans advocates on LinkedIn: Present it differently,

'How would Nike sell climate change?'

Perhaps with a touch of humor from the Omdenken-scheurkalender?!

We believe in different!