Framework of Meaning

There are three possibilities for an organisation:

  1. Profit Value = Bare Minimum (Net Zero) – Examples: bol.com and Albert Heijn (both part of the Ahold Delhaize holding), which meet the mandatory basic sustainability standards.

  2. Shared Value = A Little Extra (Net Positive) – Examples: Rituals and Triodos Bank, which go one step further.

  3. Meaning Value = All Out (Start a Movement) – Examples: Chocolate Makers and Dopper, which have integrated sustainability into their core strategy.

We offer a comprehensive Organisational (Sustainability) & Cultural Analysis (Mindset) to help map and improve the value of your organisation.

  • Organisational Analysis: Approached from six dimensions.

  • Cultural Analysis: Explored through masculine values (elements fire & air) and feminine values (elements water & earth).

  • Using both online & offline methodologies.


Includes:
CSRD Materiality Matrix & Inventory, as preparation for CSRD reporting.

Additional support through Serious Gaming.
We integrate serious games to enhance understanding and engagement, examples:

Materiality Mastermind:
A game designed to create a double materiality matrix.

  • Players use a simplified yet accelerated format to grasp the core concepts of materiality.

  • Results can directly feed into the CSRD inventory, addressing what and how to report—and what not to report and why.

  • We also offer a game tailored to CSRD reporting preparation!

Mapping ESG: A Card Game
A card game focused on the three pillars of the CSRD: Environment (E), Social (S), and Governance (G). The idea is to make the complex interplay between sustainability reporting, business operations, and societal impact accessible and visual—essentially "mapping" ESG in an engaging way.

Harmony Quest: The Path of Meaning:
In this captivating game, you journey along the Path of Meaning, seeking ultimate harmony between head/masculine and heart/feminine.

Our approach ensures your organization balances sustainability and mindset while aligning with reporting requirements.

The Meaning Coach© helps you move forward.

Interested in becoming a Meaning Coach© too?
Sign up now!

A 6P comparison with other models